Jorge Guerra

CEO, Real Estate Sales Force Inc.

Jorge Guerra

CEO, Real Estate Sales Force Inc.

Biography

Jorge L. Guerra Jr. has seen the South Florida real estate landscape change from a stable market with a strong work ethic in the late 90s to a real estate boom where buyers were easily financed to an economic downturn fueled by inflated property values.

He’s taken what he calls a “clean canvas” and has begun to rewrite how South Florida real estate is bought, sold and leased. By leveraging technology, Guerra aggressively markets properties on a worldwide platform with next-generation tools, such as social media, virtual walk-throughs and online applications.

A third generation entrepreneur, Guerra opened Real Estate Sales Force (RESF) in 2005 and has grown to over 400 agents with 6 offices throughout South Florida.

Guerra is known as a forward-thinking real estate expert. He was profiled in Realtor Magazine as a technology specialist and RESF was said to be a company to watch. Guerra discussed property tax reform alongside Senator Marco Rubio on Univision, was featured on Forbes for his out-of-the-box approach to real estate and WSVN Channel 7 as an MLS expert.

Jorge L. Guerra Jr. was given the Platinum “Broker of the Year” award several years in a row by the Builders Association of South Florida and was a “Best Broker of Year” finalist in the South Florida Business Journal’s Up & Comers issue. RESF was named “Real Estate Company of the Year” by the Latin Builders Association.

Guerra is known as a forward-thinking real estate expert and shares business technology insights as a Real Estate trainer and speaker at local, state, national, as well as International industry events. He is currently the 2018 Residential President of the Miami Association of Realtors and has a position at NAR as 2018 Chair of Emerging Business & Technology Forum.

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