Tracy is the founder and managing partner of August Partners, a strategic digital marketing agency for real estate technology companies, brokers, agents and associations. She is also the founder and principal writer for Eight11.com, a technology and marketing blog built for agents and brokers.
She is a passionate advocate for strong brands with a plan, which enable any agent or broker to get to the next level. She believes it’s possible for every agent and broker to differentiate themselves in their market — and offers comprehensive, practical counsel on how to do just that.
Tracy is a jack of all trades when it comes to marketing. She’s worked her way through every discipline, from public relations to advertising to corporate events to video production to web development. She ran her own marketing company for 12+ years, then became the vice president of marketing at California Closets. Then she moved on to Inman News, where she was the chief marketing and sales officer.
All of this experience has taught her that having a good plan, as well as a budget, makes all the difference in running a successful marketing program. In the end, it’s not the size of the budget so much as your creativity in allocating your resources that makes the difference. The point: make every penny count, and measure your success.